See what friction in your sales cycle is actually costing you, and model the impact of building trust infrastructure that sells while you sleep.
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Sales Velocity Formula: Velocity = (Opportunities × Deal Value × Win Rate) / Cycle Length
The VELO projection applies benchmark improvements based on the impact of building a video-led trust infrastructure: founder-led thought leadership, evergreen case studies, and a searchable Library of Trust that sells while you sleep.
Conservative: +5 percentage points win rate, 15% cycle reduction, 5% opportunity lift.
Moderate: +10pp win rate, 20% cycle reduction, 10% opportunity lift.
Optimistic: +15pp win rate, 30% cycle reduction, 15% opportunity lift.
Sources: Edelman-LinkedIn B2B Thought Leadership Impact Report (A), Forrester B2B Buyer Journey (A), MCA Annual Industry Report (B), Focus Digital Sales Cycle Data (B), Optifai Win Rate Analysis (B).
Note: Win rate improvement benchmarks are derived from the Edelman finding that 75% of decision-makers researched a product they had not previously considered after consuming thought leadership, and that 60% are willing to pay a premium. Cycle compression reflects the pre-selling effect of video content consumption prior to the first sales conversation.
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These projections represent potential yield based on aggregated industry benchmarks and are intended for modelling purposes only. Actual performance is subject to market variables, macroeconomic conditions, and internal execution. Epiphany Content makes no guarantee of specific outcomes.